The Good News: having a great product or service AND an effective marketing strategy can exist together, quite comfortably in fact.

The Really Good News: marketing and PR don’t have to be line items in your annual budget that push you into the red.

Depending upon your desired result, we can customize a marketing and/or communications plan that delivers what you need; when you need it.

We’ve developed dozens of effective marketing and communication plans and campaigns for F500s, privately-held businesses and various organizations and non-profits.

We can deliver a scalable, customizable plan that’s just right for you and your business.

Harnessing the Power of the Press — Realize the tangible business-boosting benefits that an objective news story (i.e. not a paid for advertisement) can have on your bottom line. We’ve secured news stories for our clients in top-tier international, national, regional and local consumer, business and trade media outlets.

The Little Known Secret:

One of the little known “secrets” about media relations is to get a good story in the news, you’ve got to tell a good story, a very good story.

That begins with writing a very good news release. What’s “very good?” It’s one that will immediately resonate with the assignment editor or reporter, providing them with a solid idea of how their readers and/or viewers will respond to the story.

The news release, however, is only one piece of the puzzle. There’s the pitch and follow-up. It’s almost like a dating relationship. You’ve got to “court” the reporter and follow-up with additional value-adds on why the story will be of interest to their readers and/or viewers.

Since many of our team are former reporters, we know how to package and pitch a story, providing you, the client, with the kind of results you want and need.

We’ve managed corporate communications for some of our nation’s leading F500s. We specialize in:

• Internal Communications – Developing:
  • Internal company templates (i.e. e-newsletters, memos, letters)
  • Employee engagement strategies (i.e. the road map; the plan)
  • Tactics (e.g. memos, flyers, intranet/web copy, features, posters, videos)
  • Customer Relationship Management (e.g. office/phone scripts, videos, social media strategies)
  • Wellness and Benefits strategies and tactics, aimed at increasing involvements/participation
  • Annual Reports
  • Reductions in Workforce (RIFs)
• Executive/C-suite Communications –  Developing:
  • Public-facing and/or employee-facing executive speeches, presentations, letters, memos and videos.
  • We take special care to ensure the communications capture the “voice” of the executive and are aligned with his or her objectives.
• External Communications – Developing strategies and tactics designed to “touch” and “move” a myriad of stakeholders. Services include:
  • Media relations (e.g. press releases, pitching, distribution, op-ed article development, b-roll and VNR writing/producing and voice over)
  • External-facing executive presentations, speeches, letters, social media  posts, blog posts, ghostwriting, op-ed pieces, letters to editor and scriptwriting for printed publications and/or videos.
• Merger & Acquisitions – Developing:
  • Hi-level communication plans and communication cascade strategies designed to ensure a seamless transition prior to, during and following a merger/acquisition (M&E).
• Crisis Communications – Services include:
  • Development of the “roadmap” (i.e. Strategic Crisis Plan)
  • Development of a company crisis manual
  • Assistance with identifying of Crisis Management Team (CRT)
  • Assistance with identifying Emergency Response Team (ERT)
  • Assistance with identifying main company spokesperson(s)
  • Development of plausible, likely crises scenarios
  • Message development
  • Media Training

Whether you’re coping with a developing crisis at your company, facing a room full of reporters at a press conference, or preparing for a  presentation, a systematic process of developing, packaging and delivering your key messages is critical to your success.

We’ve trained hundreds of professionals from CEOs, Presidents and VPs of F500s to mid-level managers, engineers and production supervisors.

Bottom line, when you need to KNOW what questions reporters might ask and, even more importantly, KNOW how to answer them in a way that benefits you and your company, you need to KNOW that the people training you are experts.

Jennifer has conducted dozens of media training and presentation skills workshops for many of the nation’s leading companies, including the following:

• Honda of America, Mfg.
• Fifth Third Bank
• Rumpke Consolidated Companies
• Mead Corporation
• Marathon Petroleum Company
• BAE Systems
• Limited Brands (now L Brands)
• First Student

One effective tactic is good, but several integrated tactics as a part of a larger, overall strategy are better. When you work with JSR-PR & Marketing, you’ll get the best of both worlds: modern and traditional marketing strategies combined to communicate powerful, consistent brand messages to your stakeholders.  

People frequently confuse brand with logo. Your logo is a part of your brand, but your brand isn’t just your logo. Try to imagine and think of your brand as a line, connecting two points on a sliding scale.

• The first point represents your “destination.” It’s where you want to be; it’s what you want your customers and other stakeholders to think about your business.
• The second point represents the perception customers and other stakeholders currently have about your company.

Combine them and you have your existing brand image.  If they’re perfectly aligned, your brand is doing its job, but if they’re not, you can vastly improve your brand image, and we can help. Our services include:

• Brand audit, which includes a thorough review of existing signage, collateral, digital/website, social media, traditional media, etc.
• Target customer base analysis
• Development of a distinct brand image
• Development of “look-at-me” brand messaging
• Consistency audit; recommended refinements

Whether you require a company video, promoting your products or services, an employee orientation video, introducing new hires to your company, or a video news release (VNR) telling your company’s story to the world, we, as they like to say, have been there, done that!  Services offered:

• Scriptwriting
• Video production and editing (pre- and post-production)
• Video News Release & B-roll
• Voice Over
• Graphics

Facebook, Twitter, Instagram, Tumblr and Pinterest are all free social media platforms. But here’s the challenge: how do you effectively use social networks to promote your business?  While it’s true that setting up an account may be free, relatively easy and quick, engaging with your target stakeholders is anything but.

Much like the process is with securing earned media (publicity), you need to have a plan first, which includes information on your stakeholders, such as what social media network sites they frequent, preferences, etc. In other words, it’s a process that requires dedicated resources, time and information. But, if it’s done correctly, social media can be an effective and powerful tool to reach and “move” your stakeholders toward desired actions.

Writing copy and writing effective, look-at-me copy are two completely different “animals.” Copy that grabs the reader’s or viewer’s attention must be compelling and refreshing, yet relatable and understandable. It must delight and inspire and yet be believable and achievable.

Whether you need a new brochure, manual, newsletter, speech, video script, website copy, PowerPoint presentation or other communication written and produced, we can help. Our services include:

• Copy writing (e.g. speeches, brochures, newsletters, presentations, video scripts, etc.)
• Copyediting (i.e. finessing existing copy)
• Proofreading (e.g. correcting “typos,” style inconsistencies, proofing for grammar, syntax, punctuation)

Apart from the products you sell or services you provide, the image you project is critical to your business and sales. Whether you need an attention-grabbing, WOW-your-customer brochure, telling your company’s story, a video promoting your products or services, or a website, providing your stakeholders with a window to your world, we can help. Services include:

• Brochure development
• Copywriting
• Creative development
• Infographics
• Website development and navigation
• Video production
• Scriptwriting
• Tradeshow collateral

Tradeshows can be tremendous venues for companies or organizations desiring to grow their business. They can create awareness, promote understanding, educate and convince prospective customers that your products and/or services are superior. In a word, they can WIN for you by generating new sales leads and new customers.

But, if you want to get the most bang for your buck as it were, you’ve got to be strategic. What does that mean? It means choosing the right tradeshows; it means being thoughtful and deliberate with your exhibit’s branding and messaging; and it means setting quantifiable goals. Translation: it means having a strong and inclusive tradeshow plan and calendar first that sets the stage for all of the above.

We’ve managed tradeshows for companies in the U.S., as well as internationally. Services offered include:

• Tradeshow plan and GANTT task map
• Exhibit design and layout
• Show theme development
• Show/Exhibit branding and messaging
• Collateral development
• Communications/Media Relations Plan
• News Release development and pitching
• Press Briefings
• Media outreach
• Pre-show customer invitations
• Customer interactions/engagement tactics
• Tradeshow microsite
• Photography and videography

From the simple to the complex, your website is your digital business card to the world. Whether you require a website “refresh,” or an entirely new website, we’re experts with the most powerful and best web site builders, including Word Press. Services include:

• Website Design
• Website Development
• Site Navigation
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)