Strengthening Brand and Image
Hightowers Petroleum Company
Bigger & Better Footprint
Middletown-based Hightowers Petroleum Company was already established as one of North America’s leading petroleum and natural gas distributors, but the desire existed to expand upon awareness, locally, regionally, nationally and even internationally.
JSR-PR & Marketing strengthened the brand by increasing awareness of the company and its President and CEO, Steve Hightower. In addition to increasing publicity by 500 percent, JSR-PR & Marketing drove integrated communications strategies, including a refresh of the company’s website, a new, visually appealing sales brochure, a trade show video loop, and a strategic PR/Community Relations campaign, which resulted in numerous high-profile news features, awards and recognitions for Hightower and his businesses.
500% Increase in Positive Publicity*
(compared to previous year)