Strengthening Brand and Image

Hightowers Petroleum Company

Bigger & Better Footprint

Middletown-based Hightowers Petroleum Company was already established as one of North America’s leading petroleum and natural gas distributors, but the desire existed to expand upon awareness, locally, regionally, nationally and even internationally.

JSR-PR & Marketing strengthened the brand by increasing awareness of the company and its President and CEO, Steve Hightower. In addition to increasing publicity by 500 percent, JSR-PR & Marketing drove integrated communications strategies, including a refresh of the company’s website, a new, visually appealing sales brochure, a trade show video loop, and a strategic PR/Community Relations campaign, which resulted in numerous high-profile news features, awards and recognitions for Hightower and his businesses.

500% Increase in Positive Publicity*

(compared to previous year)

For several consecutive months, Hightowers Petroleum Company headlines dominated business and consumer publications in the Tristate.

JSR-PR & MARKETING SECURED HIGH-PROFILE PLACEMENTS IN ALL OF THE TOP BUSINESS AND CONSUMER PRINT AND ONLINE MEDIA OUTLETS IN CINCINNATI, DAYTON AND MIDDLETOWN.